Business for Good Program


Economic growth and wealth will never succeed in catching up with the extent of our desires. Inequalities and social media are both creating a social time-bomb. A sustainable economic system should not accept the logic of dehumanization and embrace difference, ambiguity, complexity and generosity, true fundamentals to genuine human relationships and social inclusion.

Our conviction is that companies shall be at the heart of these upcoming systemic changes: their brainprint is as important as their footprint.

In this program, we aim at supporting them in the development of purposeful business models focused on their identity, engaged long-term vision and positive corporate purpose. To that purpose, our business model innovation tools are designed to organically integrate their ecosystems.

Together we can change the rules to protect the planet, build a more equal society and give everyone a say on the future of economy.